〜海外の最新洋書と好きな音楽を中心に〜 まずは試行と思考を高い志向で

Exploring the Amazon:ベゾス氏はワシントンポスト紙にオンラインビジネスのアイデアを応用できるのか?

先週の The Economist誌の記事『Exploring the Amazon


Technology, not journalism, is Mr Bezos’s passion. So far he has been the sort of proprietor newshounds dream of, with a light touch on editorial matters and a willingness to finance experimentation and bear losses.

ベゾス氏の情熱はジャーナリズムではない、テクノロジーだ。 編集的な問題には口を出さず、実験的な試みには損失を受け入れている。

Much as Mr Bezos has made his e-commerce firm concentrate on building scale first, and worrying about profits later, he is making his newspaper concentrate first on building a broader national and international audience.


The Post has introduced a “partner” programme, in which it offers free access to its articles for subscribers of other papers such as the Dallas Morning News, if they sign in with their e-mail addresses. Logged-in readers like these are more valuable to a paper and its advertisers than anonymous ones, because the ads can be tailored to match whatever is known about their interests. So far more than 270 papers have signed on. This resembles how Amazon achieves dominance in its markets by gathering data on customers, the better to sell them stuff.


Here too, thePost is putting scale before profit: the Kindle version is free for the first six months and $1 for the next six (the cost is higher on other devices).


In a parallel of sorts with the cloud-computing service that Amazon sells to businesses, the Post is also trying to become a technology provider to the news industry.







ジェフ・ベゾス 果てなき野望

ジェフ・ベゾス 果てなき野望

1分間ジェフ・ベゾス Amazon.comを創った男の77の原則 (1分間シリーズ)

1分間ジェフ・ベゾス Amazon.comを創った男の77の原則 (1分間シリーズ)